Cookies Policy
JONATHAN CHARLES is committed to protecting your personal information when you are using our services. We strive to make our services safe and enjoyable environments for you to use. We have created this separate cookies policy in order to provide comprehensive information about JONATHAN CHARLES use of cookies across its website portfolio.
Analytics on our websites
Omniture (Visual Sciences) / Google Analytics provide anonymised statistical information for us. They process IP addresses and information from cookies used on our sites so we know how many page views we have, how many users we have, what browsers they are using (so we can target our resources in the right way to maximise compatibility for the majority of our users) and, in some cases, in which country, city or region they are located.
Importantly, this statistical information also allows us to determine how much we should charge for advertising, and if we are hitting our target audience. If we didn’t have these measurement tools to enable us to get our sums right on the advertising we would have less money to spend on improving our sites’ content. Some of the IP address and information from cookies gathered by these providers is processed by them outside the European Economic Area (e.g. Omniture (Visual Sciences) processes data in the United States and we confirm that it satisfies the EU’s data protection requirements).
What is behavioural marketing?
Behavioural Marketing technology gives users and advertisers a more valuable and unique experience by delivering advertising and content that is more relevant to the user.
The system we are using is a type of “onsite behavioural marketing” which uses cookies to discover general information about which pages on our sites you visit. It also looks at IP addresses to add general information about the country, city or region in which you are located, along with your domain name (e.g. what internet service provider you use). This information enables you to be grouped with other people of similar interests and places you in a “market segment”.
We use several third parties to provide these services. They drop cookies on our behalf to allow us to deliver and measure the effectiveness of digital advertising. These providers only use the information above to create aggregated and anonymous profiles of who sees ads or who visits websites.
Save in respect of registered users who have already consented to be contacted to receive targeted marketing communications under the Privacy Policy, it is important to note that at no time will we or our service providers attempt to identify you individually, and at no time do we know who you are or what pages you individually have been looking at – we simply aggregate the relevant information to create the market segments of groups of people. We will at all times seek to comply with the regulatory framework applicable to onsite behavioural targeting technology in our implementation of it.
You can find out more about online behavioural advertising cookies and opt out of behavioural marketing by going to optout.networkadvertising.org.
Auditing our websites
On a quarterly basis, we conduct an audit of all cookies being used across the website portfolio.
Further information
Please email [email protected] if you would like more information on the cookies that we use and their purposes.
Last reviewed - May 2018